About Global Scholar China (GSC): Global Scholar China is an educational agency run by international students in Nanjing, China. They help international students secure full scholarships for bachelor’s and master’s programs in Chinese universities. Their mission is to make the process of getting a scholarship and studying in China super straightforward, hassle-free, and affordable for students.
Since GSC started its operation, they relied only on Meta Ads for lead generation. Resulting in higher costs in the long run and low conversion rates. They required a system that would generate them monthly organic leads. They had another major setback in the backend as they manually processed student applications. This resulted in more work time for the team and less efficiency.
We provided a strategy to transition GSC from ad-dependency to organic growth. This included building a custom conversion-focused website, implementing a strong SEO strategy with content marketing, and running a social media marketing campaign. We also automated their student application process through a custom-built form integrated with Google Sheets to solve their backend inefficiencies.
Custom Website Design: We designed and developed a fully custom site on Wix Studio, based on Figma mockups, with a focus on conversion, simplicity, and mobile responsiveness.
SEO & Article Writing: To boost organic traffic, we optimized the entire site for SEO, from technical setup to content structure. We also created SEO-optimized blog articles monthly, driving consistent organic traffic.
Social Media Marketing: We created and managed social media content to build brand awareness, establish authority, and direct traffic to the website. This helped position GSC as a trusted resource in their space.
Within 6 months, GSC saw a 400% increase in organic leads. Their website now consistently receives student applications via the new automated form. The combination of SEO and social media strategies also brought a steady flow of new student inquiries.
Samaun Turkey: "We were struggling to get organic leads. All of our leads were coming from Meta Advertisements, and our cost was so high. Thanks to MWS, we are now getting monthly organic leads from our website. Our marketing channels are also bringing in new students regularly."
“We were struggling to get organic leads. All of our leads were coming from Meta Advertisements, and our cost was so high. Thanks to MWS, we are now getting monthly organic leads from our website. Our marketing channels are also bringing in new students regularly.”
“Abdur has a proactive approach and a strong work ethic. He consistently anticipates business needs, provides practical solutions, and delivers. He is committed and forward-thinking and would make a valuable asset to any team seeking growth.”
“I had the pleasure of working with MWS on the front end development of my website at Multiverse Art. They consistently went above and beyond to ensure the product was functional, visually appealing, and cleanly coded for future use.”
